Remind students that they will need to have their completed Commercial Dig activity ready for discussion in the next session. Ask students to demonstrate their growing understanding by providing examples of each of the techniques from advertisements they have recently seen.
You have to find the method that works for your specific audience. Student actively participated during poster presentation. Even the most seemingly objective writing styles will contain some element of pathos. Exceeds Poster contains a slogan and uses one of the three persuasive appeals.
Student presented poster but did not participate or speak. Have students use their completed charts ethos pathos logos writing assignment rubric answer the reflection questions. After explaining the concepts of pathos, logos, and ethos, have students practice identifying the three techniques by placing a P, L, or E in the blank next to the examples at the bottom of this handout.
When creating their group commercials in a later session, students will need to consider the demographics for their product. Writing is easy to read. Not good use of space on poster. Next, students should determine the target audience for their product, remembering previous lessons on demographics.
Session Two Begin with a brief review of the concepts of pathos, logos, and ethos from the previous session. Logos Logos is the appeal to logic.
Which advertisements could be viewed as harmful or unfair to a group of people? In other cases, the logic may be sound, but the reader may not trust the source ethos or may find the reasoning cold and heartless a lack of pathos. Great use of colors and spacing on poster.
Do you think advertisements have an effect on your personal interests? Session Five Ask students to get out their completed Commercial Dig activity sheets.
Sometimes the writer may be guilty of a logical fallacy. A Theory of Civil Discourse. Session Six Students will use this session to begin to synthesize all they have learned about advertising and begin creating a commercial for a fictional product.
Poster was submitted later than original due date. Fair Few areas of project meets teachers expectations or students potential.
Use them in any combination that fits the rhetorical situation. This is an appropriate time to clarify that the word logos in this context should not be confused with a brand-specific image or insignia referred to as a logo.
When do you see stereotyping used in advertisements? Wrap up this section of the lesson by using the Advertising Advantages: Compare the following statements: For example, you may mention that patriotism is a strategy meant to evoke certain emotions, and would therefore constitute a use of pathos.
So as you establish a sense of ethos in your writing, think about sentence structure and tone. Nothing is torn or bent.
One strategy is to draw attention directly to your credentials. Free software such as iMovie and Windows Movie Maker may be used to edit any filmed commercials. Encourage students to make connections to examples of each of the terms they have used in persuasive writing of their own.
Which statement pulls at your heartstrings? Students will analyze six advertisements: A science text book, for instance, my instill feelings of awe and amazement at the beauty and complexity of the universe. You may want to ask students: Cats should not be allowed to roam the neighbourhood.
They might mention music, catchy slogans, celebrity appearance, the appeal of the product itself, and so forth. You may want to pause and have students explain how the television, print, and online advertisements utilize the three rhetorical strategies.A great way to enhance students' understanding of effective arguments is to teach the Aristotelian concepts of Ethos, Pathos, and Logos.
This requires a basic working knowledge of rhetoric. A key to strong persuasive writing is the ability to dissect and validate, or debunk, the rhetoric of other arguments.
Distribute the Persuasive Techniques in Advertising handout and introduce the concepts of pathos, logos, and ethos, defined at the top of the handout. Students should understand that these rhetorical strategies are similar to those used in a persuasive writing assignment, and that they will use these strategies when creating their own commercial by the end of this unit.
Ethos, Pathos, Logos Project Rubric Professionalism/Overall Quality (20 pts) _____ • Time requirement or poster size • Lines are clearly memorized and clearly spoken. Address all three rhetorical appeals: ethos, pathos, and logos. Address the issue of audience.
Adherence to APA format (including in-text citations and Reference page). Correct grammar, punctuation, and spelling. pages in length. Assessment Rubric for Rhetorical. This product includes an assignment sheet, notes on Kairos, Ethos, Logos, and Pathos (Organized as an acronym KELP), a graphic organizer, two styles of rubrics with and without point values!
I also included a page that outlines one technique to lighten the grading load! Ethos, pathos, and logos are three tools of rhetoric.
For those of you unclear on the definition of rhetoric, it is the art of speaking and writing effectively.
Ancient Greek philosopher Aristotle identified three tools that public speakers can use to persuade an audience.Download