This lack of substitutes increases the bargaining power of the chocolate industry The strongest Competitive Forces From the five competitive forces, they are relatively low to moderate in affecting premium chocolate industry especially Rogers chocolate essay Chocolate.
The Rogers packaging are appealing and other competitors are trying very hard to improve theirs. To grow a market, factors such as Licensing, franchise and partnership is being considered. Another way they can attract more customers to purchase online is by rewarding customers who refer friends to purchase products through their online store.
But just after the current shareholder acquired the company, growth had substantially slowed down in the past years. New company must increase its spending to overcome the reputation and large customer base of the existing companies. People also put strong image to the company that practice good corporate social and environment responsibility.
For premium chocolate consumers, their reasons in buying are for themselves or for gifts. Consumer pay premium price for premium chocolates and this fact can Rogers chocolate essay looked intimidating to the retail and wholesale customers who are unaware of the brand and unwilling to try it.
This will greatly help build awareness for the two Vancouver stores and help increase their expected sales. Five competitive forces by Michael Porter 1. The premium chocolate has a differentiated product, which reduces the power of buyers. Improving weakness could be done in terms of product innovation, operational and manufacturing, marketing, advertising and promotion, inventory and distribution, and customer relationship.
Rogers also has addressed the health conscious consumer by provide non-sugar chocolates. All aspects of our business will be conducted with honesty and integrity, upholding our proud Canadian tradition.
The market is only control by few large and old players which occupy significant market shares. It could be problematic if companies cannot produce or forecast the demand during this busy period.
Rogers have brand identification and customer loyalty, which makes it hard for buyers especially the loyal ones not to consume Rogers for their premium chocolate consumption Today, buyers demanding chocolate more than just a taste, they becoming more health conscious therefore the demand for organic chocolate and dark chocolate are growing.
With the growth rate of chocolate decreasing and a large increase in growth in premium chocolates, larger companies are entering the premium market by acquiring companies or launching new products Exhibit 1.
The company has to observe their capabilities and make the most of them in order to stay and win in the competition. Either customers love the brand or completely unknown. The taste of the chocolate is what is important and the ingredients it comes from as well.
The opportunity table shows great opportunity for Rogers to grow and expand. Another item that they would need to consider is online security and privacy.
Rogers ChocolateHistory, Available: Did we buy too much chocolate between the 2 of us? Another unique driver of change is consumer behavior towards health consciousness.
They will need to start promoting their website by offering promotions to customers who purchase online to help increase traffic and create a loyal customer base. They also want companies to practice good social responsibility by having environmental and human right concerns Exhibit 1.
MorrisseteOn the case: They can promote this by giving discounts to customers who are purchasing online for their very first time. Rogers can offer a great breadth of products that enables the company to reach a large customer segment 3.
Hire Writer People nowadays are more focused in the way they eat and are more concerned with their diet. From this customer experience, success comes in other things that we do such as wholesale and online sales.Free Essay: BAStrategic Manament – Case 1 September 19, After taking in depth tour of Rogers’ Chocolate, one may find many strengths and weaknesses.
Essay on Rogers Chocolate Words | 8 Pages. Introduction Rogers’ Chocolate is on a mission to have the company double or triple its size within 10 years. An analysis will be performed to figure out a strategic plan where Rogers’ Chocolate will be able to grow, and maintain their image of providing premium chocolates.
The issue facing. The first Rogers' chocolates were made in by Charles "Candy" Rogers in the back of his grocery store in Victoria, B.C. He quickly became a popular man. InRogers expanded his chocolate operation to the company's current heritage storefront on Government Street in Victoria and the rest, as they say, is history.
Rogers Chocolates Essay Sample. What is competition like in the premium chocolate industry? Which of the five competitive forces is strongest? Which is weakest? Rogers’ Chocolate Case Study Essay Sample. In order for Steve Parkhill to increase the growth of Rogers Chocolates by more then doubling its current size within the next 10 years, the following issues needs to be addressed: •How to establish an effective internal operating strategy relating to efficiencies in production and forecasting demand so that the company can better plan for the future.
Introduction Rogers’ Chocolates is Canada’s oldest chocolate company and British Columbia’s second oldest company. Steve Parkhill, the new president of company is expected to double or possibly triple the size of company within the next 10 years.Download